As 2016 draws to a close, and 2017 draws near, I wanted to thank all my faithful blog readers (as well as my new readers!), and share a few thoughts about what are the top 3 SEO trends I foresee continuing to be hot topics in 2017. There are many more, but these are the 3 most important trends that I see Google really pushing – for better or worse. Let’s hope for the better, and toast to a safer, faster, more relevant Internet in 2017!
1) A faster and more mobile-friendly web.
Fast and mobile-friendly websites will continue to be hugely important for SEO. Mobile users want fast-loading pages that do not take up a lot of bandwidth. Since mobile traffic continues to grow internationally, Google is putting more emphasis on websites that load quickly and are lightweight. Google (and more recently, Bing) has been pushing AMP implementation and mobile-first websites, so see if AMP makes sense for your website if you want to have mobile-friendly pages.
2) A more secure web.
Secure websites will be more important than ever. Google Chrome will be rolling out an update in early 2017 where login pages that are not using HTTPS will have warning labels appear next to their search engines result snippets. This is just another one of many steps that Google has taken to encourage website owners to use HTTPS to deliver secure content.
3) More answer boxes.
Improvements to answer boxes and Google’s knowledge graph will continue. For websites that want to take advantage of ranking in Google’s answer boxes, it will be critical to keep up with this trend. Google just recently added Local Restaurants and Online Courses to it’s list of verticals that show Rich Cards in search results, and we’ll certainly see more verticals added in 2017 and beyond. Google has a vested interest in pulling more information and organizing it more easily, so adding semantic markup for your website is one of the best ways to jump on that bandwagon.
Agree or disagree? Want to add some other trend predictions to this list? Let me know in the comments below.
Thanks for reading, and happy holidays!