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It’s Hard Getting the Word Out There About Your Business

I should know. I’ve been working in digital marketing for over 6 years. The digital marketing space is increasingly competitive, and even businesses with great products or services can have a difficult time competing online. Yet ecommerce still represents less than 10% of total retail sales in the United States (according to A.T. Kearney research), so there is still tons of…

Furthering the Discussion Beyond the Basic International SEO Talking Heads

I just listened to a webinar recently about technical international SEO. It taught me absolutely nothing new. I thought at first, “oh cool, Technical International SEO! Maybe they will share interesting technical stuff like ways to solve dynamic serving of content, locale-adaptive pages, cross-domain cookies, or how international search engines cope with JavaScript.” But no, this “technical” webinar focused on the 3 types…

Why Did REI Fail in Japan?

R.E.I (Recreational Equipment, Inc), is such an awesome brand. Ever since I moved to Seattle in 2005 and climbed the pinnacle at their flagship Seattle store, I’ve admired their brand. Through free and paid classes, I’ve learned navigational skills and bike maintenance. I’ve bought camping, biking, and hiking gear, and gifts there over the years. I’ve stood in line for…

My Listicle of International SEO Tools

I do international SEO for a living, so I bet if you’re interested in optimizing your website for international audiences, then you’re curious about what tools I use on a day-to-day basis. The truth is I use a lot of the same tools that a “normal” SEO uses. But there are ways that I use typical tools differently, and specific…

Keeping Your Skills Sharp in an Ever-Changing Marketing Landscape

In SEO, like in many fields in the digital marketing industry, you never really arrive at success. You have to keep improving, sharpening, and strengthening your skill set. So how do you do that? Once you’ve leveled up from beginner to intermediate to advanced SEO expert, what then? I’ve been doing SEO and digital marketing since 2010, and so I’d…

Top Myths About International SEO – Mozinar

I presented “The Top Myths about International SEO,” a Mozinar (webinar) at Moz. About 600+ registrants for the webinar tuned in, and potentially thousands will view the recording in the future. It was a great experience to share my knowledge about international SEO with a wider audience. You can view the slidedeck below, and the transcript is available on Slideshare. A…